It got me to thinking about the differences between these various methods of self-expression and communication. It’s true that all these social media/social networking sites are attractive, but for different reasons, and possibly different reasons exist for different people, or different moods in the same person. I like Twitter for its immediacy and the ease of very short form updates. I like Facebook because it makes it easy to share photos and my Twitter feed, and for the interactions in comments on my page and those of my contacts. LinkedIn is a good place to keep my expanded résumé, and offers what may be more serious discussion forums than I’ve found elsewhere (although I find I don’t have time to follow them). The dozens of Ning networks I’ve signed up for took a lot of my attention for a few weeks earlier this year, but now I rarely look at them.

For me, my blogs are completely different from the networks I belong to. When I do post blog entries, they tend to be longer and better researched than social network posts, which might explain why I don’t write them as often. It’s a bigger commitment of time and effort. Blogs also have a more permanent feeling to them, with several years’ worth of entries available in their archives, while Twitter and Facebook postings quickly scroll off the page, sometimes in just a few hours, and certainly in no more than days. Indeed, some Twitter users, like Jay Rosen of New York University’s Journalism Institute have been agitating recently for Twitter to provide a searchable archive of past tweets, which highlights the fact that such an archive doesn’t exist.

As we used to say on the pre-Web BBS, YMMV (Your Milage May Vary), but for me there’s a time and place for all these expressive outlets, and I’ll keep using them at least until the next greatest thing comes along.

First, I had to choose a WordPress “widget” to use. There are at least 20 in the WordPress website, and who knows how many more elsewhere on the Web. I settled on Twitter Widget Pro by Aaron D. Campbell, but after installing it I got a fatal error message, so I went to the author’s blog and read the comments about this app. Aaron is good at replying, and sure enough, several other people had the same problem. The solution was to use PHP 5.2+, but according to the readout on my site’s control panel, I was using the latest and greatest… So, it was off to the Knowledgebase on my webhost’s support site. Ah ha! Even though the latest version was shown to be available, the default was to use PHP 4.x! So, I had to rummage around and find the place to make it default to version 5. That done, the widget worked like a charm (aside from being a little slow updating).

So, now that I know what I’m doing, it’s time to add this widget to another blog I’m working on, one for a new ePublishing venture. Oops, sorry, we’re not ready to launch that site yet, so I can’t give you a link, but rest assured that when it is time, I’ll post about it here, and on Twitter and other places as well.

But that leads me to another topic. Since I started a new Twitter account for the new venture, now I’m in the market for a Twitter client that will not only allow all three of us involved to post to its account, but will also let me easily manage multiple accounts I’m using. It could get messy, especially since I’m involved in yet another ePublishing venture and will want an account for that one, too. I found something that looks promising, CoTweet, but it is still in private beta so it could be a while before I can try it. Since the new Twitter accounts aren’t active yet, though, I can afford to wait.

Twitter and WordPress are not the only online communications tools out there, of course. You may have noticed another addition to this site, a collection of icons at the end of each blog posting. This widget was (thank goodness!) very straightfoward to install. It’s called Sociable. The configuration page for that widget offers a plethora of linked icons for an enormous array of social networks, including of course Twitter, Facebook, and LinkedIn as well as email and your printer. As dynamic as social networking tools are, though, new ones are always popping up. No problem! Sociable allows you to create your own icons and link them to sites you choose. It doesn’t get much more flexible than that.

At the same time all this is going on, I’ve been working with a new volunteer at the International Spaceflight Museum who is taking over our exhibit sponsorship auctions on eBay. Our original “auctioneer”, Opal Lei (Second Life name), bowed out after working very hard to not only set up the auctions, but also scripted signs in Second Life that display the sponsor’s name and automatically reset when the sponsorship expires. She also wrote up very clear instructions for her successor, making it not just easier, but possible, for someone to follow her footsteps without going completely crazy trying to figure it all out. She even did an inventory of all our exhibits, which she put in a wiki! Those early auctions kept the museum solvent for months, but since they ended we’ve struggled to pay the bills. So finding a replacement auctioneer has been a true blessing. I just hope we can get his first round of auctions rolling in time to avoid losing the islands, since the rent is due next week. If you’re interested in helping, either by sponsoring an exhibit or simply donating, please visit our website for more info on how to do that. We have a PayPal donor button as well as info on the auctions and even a Google spreadsheet that shows our current (sorry) state of financial affairs.

While mentioning the ISM and communications, I would be remiss to not also mention a new book by a friend of mine, Kimberly Rufer-Bach, The Second Life Grid: The Official Guide to Communication, Collaboration, and Community Engagement. She interviewed me for a case study on how the ISM uses a wide variety of Web tools to manage our world-wide distributed nonprofit organization, and according to another friend, Dave Taylor, the ISM was featured very prominently in the book, perhaps getting the most space of any of the case studies she includes. I’ll find out for sure next week when my copy arrives.

Got all that? Good. I’ll stop writing now and get back to work. Thank you for your attention.

Chris also started a discussion group about eBooks and ePublishing on Facebook, which I’ve joined. If you want to weigh in on the subject, come join the fray!